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0 from 0 Questions answered

SEO

Organic search

Do search engines understand your website, and do you meet their requirements?

5 questions · max 10 points

67

When potential customers search for what you offer on Google, does your website appear?

No / Not0Partially1Yes / Always2

68

Do you know what keywords your customers use to find you?

No / Not0Partially1Yes / Always2

69

Is your website quick to load and easy to use on a smartphone?

No / Not0Partially1Yes / Always2

70

Do other websites, publications or platforms mention or link to you?

No / Not0Partially1Yes / Always2

71

Do you have a dedicated page for each of your key products or services?

No / Not0Partially1Yes / Always2

GEO

AI & Generative search

Is your brand visible in LLMs and AI-generated responses?

5 questions · max 10 points

72

When you ask ChatGPT or a similar AI tool for solutions in your industry, is your brand mentioned?

No / Not0Partially1Yes / Always2

73

Are you actively monitoring how AI tools describe or recommend your brand?

No / Not0Partially1Yes / Always2

74

Do AI tools describe your brand accurately and in line with your positioning when they mention it?

No / Not0Partially1Yes / Always2

75

Does your brand receive mentions in external sources, such as the press, partner websites, or trade publications?

No / Not0Partially1Yes / Always2

76

Do your web pages clearly explain what you do, who you're for, and what problems you solve?

No / Not0Partially1Yes / Always2

SEA

Paid search

What is the quality of your paid campaigns?

8 questions · max 16 points

77

Do you rank in the top three for keywords that are crucial to your business?

No / Not0Partially1Yes / Always2

78

Are your USPs, CTAs and relevant keywords included in your ad copy?

No / Not0Partially1Yes / Always2

79

Do you use ad extensions to provide additional information and promote cross-selling and upselling?

No / Not0Partially1Yes / Always2

80

Is your account well organised? Do you categorise your campaigns according to their intent (brand, generic or competitor)?

No / Not0Partially1Yes / Always2

81

Do you have a comprehensive list of negative keywords to avoid wasting money on your campaigns?

No / Not0Partially1Yes / Always2

82

Do you use an analytics tool such as Piwik Pro or GA4 to analyse your campaigns?

No / Not0Partially1Yes / Always2

83

Do you use value-based bidding for your campaigns?

No / Not0Partially1Yes / Always2

84

Do you set your CPA or ROAS targets based on margins or sales conversion rates?

No / Not0Partially1Yes / Always2

Integration

Integrated approach

Are your teams still working in silos, or do you manage your Findability as a whole?

4 questions · max 8 points

85

Do you bring together your SEA, GEO and SEO results in one dashboard for monitoring and prioritisation?

No / Not0Partially1Yes / Always2

86

Do you monitor your SEA quality score and use it to guide your SEO optimisations?

No / Not0Partially1Yes / Always2

87

Do you conduct CRO tests on your paid landing pages?

No / Not0Partially1Yes / Always2

88

Gebruik je scripts of AI-assistenten om kwaliteit te verbeteren en resultaten te optimaliseren?

No / Not0Partially1Yes / Always2

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