What we measure

Four domains. One integrated view.

Findability encompasses more than just SEO. We consider all channels and how they reinforce each other.

Organic search

SEO

Does your website appear in the right place for the right search terms? Is your technical infrastructure in order?

AI & Generative search

GEO

When ChatGPT or Perplexity are asked for the best solution in your industry, are you the one recommended?

Paid search

SEA

Do your paid campaigns offer a high enough level of quality to create a real competitive advantage without wasting money?

Findability as a whole

Integration

Do SEO, GEO and SEA operate as a single system, or do your teams still work in isolation from each other?

Why now

Search behaviour is changing. Now is the time to build your ranking.

Customers no longer follow a linear path. They might ask ChatGPT a question, search on Google or click on an advert. Any business that can only be found on a single channel is at a constant disadvantage.

44%

of users prefer AI-powered searches. Your next customer may be searching in a place where you are not yet visible.

More qualified traffic

Visitors who are actively searching for what you offer are more likely to convert.

75%

of the impact of brand building comes from organic channels. Those who rely solely on paid search advertising miss out on three-quarters of their potential reach.

Lower cost per lead

A more efficient campaign structure and ongoing optimisation reduce waste month after month.

SEO × GEO × SEA = 360° Findability

Optimising channels separately does not optimise the system as a whole. Anyone who establishes an integrated position now will gain a significant advantage.

Visibility that grows

SEO and GEO build authority over time. SEA delivers results in the short term. Together, they are unbeatable.

How it works

Get your Findability score in three steps

No long form. No small print. Just a clear picture of where you stand.

Fill in the questionnaire

Step 1

22 targeted yes/no/partially questions about SEO, GEO, SEA and your integrated approach. Honest answers = honest results.

Get your score

Step 2

You will receive an overall score and a breakdown by domain straight away. This allows you to see exactly where your strengths lie and where there are gaps.

Get practical advice

Step 3

You will receive specific, actionable advice for each outcome.

How findable is your brand, really?